While the 2015 Heineken Cup final had been due to take place at the San Siro in Milan, the first European final to take place in Italy, the new organisers decided to move it to Twickenham Stadium in London in order to "guarantee the best possible financial return to clubs". However, with less than two weeks to go before the final took place, it was reported that fewer than half of the stadium's 82,000 seats had been sold, with just 8,000 French supporters travelling to London to watch Toulon face Clermont. The organisers subsequently made "free" tickets available on Ticketmaster (with only a £2 booking fee applicable), before admitting to this being a mistake – the offer supposed to have been linked to a purchase of a Premiership final ticket. This was described as an "embarrassing fiasco" by the Western Mail in Wales. 56,622 fans subsequently attended the game. EPCR were said to have "failed on many levels" by The Irish Times, with the attendance figure for the final "a fitting postscript to the hastily-convened decider to what was, after all the brinkmanship, a hastily-convened tournament".
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